Since the establishment of Facebook, as part of the weekly all-hands meeting, CEO Mark Zuckerberg (Mark Zuckerberg) will actively invite employees to ask questions and answer the 10 most voted questions. Recently, the media obtained part of the question and answer content of Facebook’s internal meeting from Facebook employees. Leaked information shows that Zuckerberg responded to many issues such as the lack of office snacks for employees, but he often defended his decision in front of angry employees . In general, company executives always face a dilemma in front of radical employees and users.
About TikTok and product indicators
In the Q&A session on August 6, Zuckerberg congratulated the Reels team on the global release of the product. This short video application is designed to weaken TikTok’s momentum. According to the data, the average teenagers use TikTok for 80 minutes a day. The 80 minutes spent on TikTok is the time people have not spent on Facebook products, which means that TikTok may one day evolve into an existential threat to Facebook. In the weekly Q&A session, employees asked Zuckerberg what he planned to do.
Zuckerberg has closely followed the rise of TikTok from the beginning. He told employees in June that TikTok was difficult to retain users in the early days. But he said that with the passage of time, TikTok’s user retention rate has increased, and TikTok’s influence on Facebook has become more and more obvious this summer. Zuckerberg made it clear in his speech to employees that he did not want to see TikTok banned.
On August 7, Fidji Simo, a long-time executive of the company, sent the company a memo showing the company’s obsession with data. This “Facebook App: August Update” started with a discussion of “engagement and sentiment trends”, including how often people use Facebook and what aspects of the service are growing. Simo reported that Facebook users visited the app 18.4 times a day on average last month, with a cumulative usage time of 59.6 minutes and a year-on-year increase of 15.6%. The company’s main focus Groups have achieved great success: the number of posts posted increased by 31.9%.
Next is the product milestone: In July this year, there were 10 billion live videos on Facebook. The next memo introduced the new product releases that month, including employee testing of a new product called “Neighborhoods.” After that, there was a section about “integrity” outlining Facebook’s efforts to protect users from abuse and fake accounts this month.
This summer, an employee said: “They are most concerned about indicators.” This employee said that occasionally ethical issues can overwhelm product decisions. “Other questions are usually, how can we increase this ratio to 0.1%? The employee said.
Employees’ salary increases and promotions are closely related to their ability to increase participation in Facebook products. In their careers, the participation index is the first.
Most employees want Zuckerberg to act more decisively and make more radical decisions. But Facebook’s user base pulled him in the opposite direction. The resulting stalemate seemed dissatisfied with no one.
About free food
When company employees mentioned on July 16 that the Facebook office had provided free snacks and complained that working from home made all this disappear, Zuckerberg responded, “I’m not sure if I missed anything in this question.” Zuckerberg politely questioned this, “But I really don’t see any data showing that free food is one of the main reasons people come to work in this company. I hope not. I hope you work here for various reasons. A variety of reasons, such as around the company’s mission, the impact we can have on the world, and strive to do as positive things as possible. These are typical motivation issues, not just free food.”
Regarding the criticism
Since the beginning of this year, Facebook has been continuously affected by internal criticism, challenged by the largest advertising boycott in the company’s history, and pressured by governments around the world. The company’s image has been damaged. Zuckerberg also admitted in a question and answer on July 31. This fact. He said: “In the first half of this year, our brand situation is definitely more difficult than when the crisis just started.”
About social isolation
In the face of months of social conflict and social isolation in the United States, many employees asked whether they could escape the epidemic and everything together. In the Q&A session on July 31, an employee asked, can we build a completely isolated Facebook city? For example, buy an island, and then we all work there?
Zuckerberg read the question aloud and laughed softly. “Gosh, I don’t think this is a good thing in the long run,” he replied. “I think it’s good to keep in touch with the rest of society.”
About Trump Post
On May 29, when protests against the killing of George Floyd swept through Minneapolis, US President Trump posted a content on his Facebook page stating that “shoot as soon as the robbery”. Zuckerberg finally decided not to deal with Trump’s posts, which caused an uproar among the employees. When Zuckerberg announced his decision on Friday, he told employees that he was disgusted by the president’s remarks. But he said that as the CEO of Facebook, he must maintain a neutral position in the implementation of company policies.
On July 7, the company’s chief operating officer, Sheryl Sandberg, said to the interns at a question and answer: “What we do is try not to express our opinions.” “I. I have a very strong personal view of Trump. But this is my personal view, and I have a deep grasp of it. When I make a policy change, it should not enter my judgment. We must become a neutral platform to make There must be rules and principles in these decisions.”
But on the same day, at an all-hands meeting, Neil Potts, the company’s trust and safety public policy director, told employees: “I don’t think we must be neutral.” Potts responded that Facebook The promise to remove hate speech, incitement to violence, and other questionable posts shows that the company’s policy is principled.
After the incident, Zuckerberg held a virtual meeting with employees to describe the 7-point plan to resolve employee concerns. Zuckerberg admitted that because of his decision, Facebook’s public image has been hit again. He said: “This decision may have brought huge actual costs for the company to take steps that it thinks are correct.”
About advertising boycott
This summer, some advertisers launched an advertising boycott against Facebook. But the company believes that Facebook has more than 9 million advertisers, and most of them will not participate, and the lost revenue is only a drop in the ocean. Zuckerberg made the same prediction in the question and answer session on June 26. He said: “Our bottom line is that we will not change our policies or practices because a small portion of income or a certain percentage of income is threatened.” “We must do what we think is right, and we think we must insist on providing the best for society. Good service, including the policy changes we announced this morning, we will continue to do so, and I guess these advertisers will return to the platform soon.”
About the relationship with Trump
Executives regularly answer sharp questions from employees, such as Zuckerberg’s relationship with the president. In the question and answer on July 16, Zuckerberg said in his opening remarks: “I think I may be the most outspoken CEO in the United States, and I disagree with the president on many things.” “For example, immigration policy. I think it is not only unfair, but it puts the United States at a huge disadvantage on the way forward compared to the opportunities we should pursue. On the issue of climate change, I think that a move like withdrawing from the Paris Agreement is a move for the world A huge setback. Another example is his divisive and inflammatory remarks, which I call disgusting-I think what I said is harsher than any other company CEO I have ever seen.”
About the antitrust hearing
At the end of July, Zuckerberg participated in an antitrust hearing in Congress. In a question and answer on the 23rd, Zuckerberg reminded them in a soothing tone that he had appeared in Congress before, when he was almost unscathed. He said that the antitrust problems faced by Facebook’s competitors are more obvious than before. He expects Congress to focus on Facebook’s censorship of content.
About skin care
In a question and answer in mid-July, employees who had become accustomed to seeing Zuckerberg only on video calls noticed that his skin always looked good and asked what he called “a lot of information about skin care The problem”.
Zuckerberg attributed his good skin to the good lighting conditions set up by the video conference, as well as adequate rest and exercise. He encouraged employees to take vacations. “I think sunscreen may also be important,” he added.
The following week, the paparazzi took photos of Zuckerberg surfing in Hawaii and went viral on the Internet, and the Internet and Facebook were also full of various spoofs. Zuckerberg was calm about it. He said in the question and answer that week: “I’m not the kind of person who imagines that I look particularly cool at all times.” “But when you drift along the coast of Hawaii, it feels beautiful, it feels great— Then you go back to the Internet, and what you see is the picture, that’s what you look like. This may be that you put on more sunscreen than you thought.”
“I won’t apologize for putting on too much sunscreen,” he added. “I think sunscreen is good, and I support that.”
About the U.S. election
At the end of July, Zuckerberg employees asked him what he had prepared for the 2020 election. Zuckerberg said he was worried: the epidemic will affect turnout, how long the country will have to wait after election day to know who won and what might happen during this period. He said: “It is possible that many people will take to the streets, which will eventually lead to a period of violence, or at least some violence.” Like many predictions Zuckerberg made to his employees this summer, this prediction Both specious and disturbing.
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