YouTube recently announced that from now on, anyone uploading and publishing videos will need to label “tampered or synthesized” realistic content, including generative AI.
YouTube defines “realistic content” as “any content that a viewer could easily mistake for a real person, thing, or place.” If the video creator uses a synthesized version of a real person’s voice to dub the video, or publishes a video with the theme of “AI face-changing”, a label is required . The essential purpose of this move is to prevent the spread of false information that may be caused by AI-generated content, rather than to object to creators producing content through AI.
Special effects such as beauty filters, background blur, and animations do not fall within the scope of the AI production content involved this time.
Officials stated that creators must disclose content that contains the following conditions:
Make it appear that a real person said something or did something, but in fact the person did not say or do something
Process video footage of real events or places
Generate realistic scenes that don’t actually exist
This may include content that is fully or partially processed or produced using audio, video or image production or editing tools. But at the same time, creators do not need to disclose processed or synthetic non-lifelike content , nor do they need to disclose slight modifications of real content .
In addition to the beauty or special effects mentioned above, the examples listed by YouTube also include “someone riding a unicorn through a fantasy world” and “green screen scenes depicting people floating in space” – this Content that “does not exist in reality” does not need to be marked.
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