On Tuesday, local time, U.S. senators from both parties stated in a hearing in the Senate that Alphabet’s Google has a clear dominant position in the search, online video, and ad technology markets. The company has implemented compulsive monopolies to make itself Business benefits from this market position .
“You (Google) control YouTube and search, both of which are monopolistic platforms; you control a large amount of consumer data, which is generated from your consumer-facing platforms-Gmail, Google Maps, G Suite, etc. ,” said Republican Senator Josh Hawley from Missouri. “Then you use this data in ad technology, which constitutes your advantage. It all looks like, in a classic Compulsive monopoly in the case of tying.”
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For some of Google’s market behaviors, the US Department of Justice and state attorneys general have raised questions, including how Google uses discounts, restrictions, and bundling measures to achieve advertisers and publishers using only Google products and illegally excluding services provided by competitors. purpose.
Critics of Google say that the company uses the software it runs to handle every step of the online advertising process, which gives it the opportunity to play a monopolistic role in this market and unfairly benefit its products. On this view, the senators had a lively discussion at the hearing on Tuesday.
Democratic Senator Richard Blumenthal from Connecticut said that as a service platform, rules should be established to maintain neutrality between buyers and sellers and auction the services provided fairly, but Google’s behavior ” Not acceptable”.
Don Harrison, president of Google’s global partnerships and corporate development business, said that Google does not actually dominate the market in which it operates, and that Google may be in the lead when it comes to all types of general search. , But consumers are more likely to choose Amazon’s service platform when conducting product queries and other commercial searches.
Harrison also said that in terms of advertising technology, many other companies have also done more successfully, and these companies have survived well in this field, which shows that Google has not harmed the competition.
As Google is subject to antitrust charges from U.S. congressmen, state attorneys general, and competitors, it is expected that in the coming weeks, the U.S. Department of Justice will file a lawsuit against Google.
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