In the future, when many people want to change their mobile phones, they may face such entanglements in their hearts. I think this brand’s models are good, but if they change their mobile phones, the current TV series will no longer be visible, the game will have to be played again, and the fitness record will be gone. .
That’s right, mobile phone manufacturers are trying hard to tie users with services, and the cost of user migration is becoming increasingly high.
The newly upgraded One business
Google One has always been one of the important services that Google highly recommends for Android users. In addition to giving users a cloud space capacity of 100GB, it can also help users back up their phones through applications, saving local storage capacity of the phones.
At the Apple autumn conference just held this month, Apple also launched the Apple One business as rumored. Unlike Google, which uses cloud disk space as its basic selling point, Apple has packaged and sold various services under it. Personal plan is US$14.95 per month, integrating Apple Music, Apple TV+, Apple Arcade, and iCloud storage space 50GB; Home version is US$19.95 per month, integrating Apple Music, Apple TV+, Apple Arcade, and iCloud storage space 200GB; Premium version is monthly $29.95, integrating Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, and iCloud storage space 2TB.
Among them, Apple Fitness + is a new service project launched by Apple in this conference. It can provide fitness guidance through coach courses according to the user’s own situation. The “Add new fitness courses every week” function allows users to use iPad, iPhone or A video catalog is available on Apple TV and metrics can be sent in real time. Apple Music is also integrated. New Apple Watch users can get a 3-month free trial. If they want to continue using it in the future, the subscription fee for Apple Fitness + is $7.99 per month and the annual subscription fee is $79.99.
It is worth noting that the price of Apple Watch SE at the press conference is only 279 US dollars. It can be seen that if users use these services for a long time, they will continue to contribute to Apple’s income that cannot be underestimated. In fact, as early as 2017, judging from 2017 Apple’s earnings, service revenue has reached 7.04 billion US dollars, accounting for about 10% of Apple’s total revenue. By Q4 of 2019, among non-iPhone revenue, Apple’s service business accounted for 40%. At present, the number of Apple’s service businesses has also increased significantly compared to 2017, such as Apple TV+, Apple Arcade, and Apple News+.
In fact, the more users pay for the service, the more sticky they are to the manufacturer, and the manufacturer’s hardware business can be more secure.
Photos, cloud disks, and archives hold you down
What’s interesting is that these services were all free at the beginning, and they chose to use body backup and photo backup as the starting point. For example, Apple iCloud only provides 5GB of free space, and Google provides 15GB of free space. However, users’ photos are getting bigger and bigger, and there are more and more data in the phone, so it’s easy to quickly run out of space.
Can people live without mobile phone?
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