Samsung creates buzz with its AI TV at new TV product experience zone in Singapore

On March 28, Samsung opened a new TV product experience zone at Singapore Airport’s Jewel Changi and created a buzz with its AI TV. At this event, the South Korean tech unveiled 2024 Neo QLED, Samsung OLED, and lifestyle TV products.

Samsung presented various technologies including the 2024 Neo QLED 8K TV equipped with the 3rd generation AI 8K processor and the 2024 Samsung OLED with minimal light reflection. Notably, these products are designed to elevate the user’s experience. 

In addition, Samsung also introduced its TV technology, which has ranked first in the global market for 18 consecutive years, and the reason why Samsung Zone was introduced to experience connecting TVs with various home products through SmartThings.

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However, this Samsung event was held in collaboration with the Singapore Heritage Committee and unveiled 10 works of modern Singaporean art that can be viewed at the Samsung Art Store in Singapore.

Cho Sang-ho, vice president of Samsung Electronics Southeast Asia division said, 

• “We will spread the ‘AI TV’ era to Southeast Asia and Oceania, starting with Singapore”. “Based on Samsung Electronics’ technological prowess, which has ranked first in the global TV market for 18 years, we will expand our reach to more consumers in the region.” “We will provide the best TV viewing and connection experience.”

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