Meta launches ad-free subscription service for Instagram and Facebook in Europe

Meta’s official website posted that Facebook and Instagram will provide ad-free subscription services in the European Union, European Economic Area and Switzerland, and will provide users with a choice from November: continue to use these personalized services with ads for free . , or subscribe to block ads . After subscribing, user information will not be used for advertising.

Depending on where you purchase it, the web version costs 9.99 euros per month, and the iOS and Android versions cost 12.99 euros per month (currently about 101 yuan) . Pricing for iOS and Android takes into account fees charged by Apple and Google through their respective purchasing policies.

No matter where purchased, the subscription will apply to all linked Facebook and Instagram accounts in the User Account Center .

Before March 1, 2024, the initial subscription covers all associated accounts in the User Account Center. Starting from March 1, 2024, each additional account in the User Account Center will be charged an additional fee of 6 euros per month on the web side, and 8 euros per month (currently approximately 46 yuan) on the iOS and Android sides. 62 RMB) for an additional fee .

It is understood that EU regulations may limit Meta’s ability to serve users personalized ads without their consent and harm its main source of revenue .

The option for users to purchase ad-free subscriptions balances the requirements of European regulators while providing users with choice and allowing Meta to continue serving everyone in the EU, EEA and Switzerland.