Apple slips as Samsung steals the show in Q1 2024 smartphone market

Samsung outperformed Apple in the first quarter of 2024, securing the top rank. IDC announced preliminary data for 1Q24 citing global smartphone shipments increased 7.8% year over year to 289.4 million units.

In particular, Samsung shipped 60.1 million smartphones in the first quarter, grabbing a 20.8% market share. During the same period of last year, the company sold 60.4 million phones with a 22.5 market share.

Apple sold 50.1 million iPhones globally, scoring a market share of 17.3% in 2024’s first quarter. The company faced a market decline of 9.6% year over year, due to a shipments decline of over 4 million units.

Xiaomi ranked third in IDC’s 1Q24 chart, shipping 40.8 million with a 14.1% market share. The company had a majestic growth in its smartphone business, with shipments jumping 10 million units and about 34% of YoY growth.

Samsung:

• 1Q24 Shipments: 60.1 million
• 1Q24 Market Share: 20.8%
• 1Q23 Shipments: 60.5 million
• 1Q23 Market Share: 22.5%
• Year-Over-Year Change: -0.7%

Apple:

• 1Q24 Shipments: 50.1 million
• 1Q24 Market Share: 17.3%
• 1Q23 Shipments: 55.4 million
• 1Q23 Market Share: 20.7%
• Year-Over-Year Change: -9.6%

Xiaomi:

• 1Q24 Shipments: 40.8 million
• 1Q24 Market Share: 14.1%
• 1Q23 Shipments: 30.5 million
• 1Q23 Market Share: 11.4%
• Year-Over-Year Change: 33.8%

Statement of Ryan Reith, group vice president with IDC’s Worldwide Mobility and Consumer Device Trackers.

“While Apple managed to capture the top spot at the end of 2023, Samsung successfully reasserted itself as the leading smartphone provider in the first quarter. While IDC expects these two companies to maintain their hold on the high end of the market, the resurgence of Huawei in China, as well as notable gains from Xiaomi, Transsion, OPPO/OnePlus, and vivo will likely have both OEMs looking for areas to expand and diversify. As the recovery progresses, we’re likely to see the top companies gain share as the smaller brands struggle for positioning.”

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