According to google news on March 5th local time, Google announced in response to user feedback on the declining quality of search results, it will adjust its algorithm to combat spam such as AI-generated content and content farms, making users Able to see more “useful information”.
Google announced that it will adjust its algorithm to filter out low-quality information and “content farms” automatically generated by AI. It is expected that spam content and unoriginal search results will be reduced by about 40%.
Elizabeth Tucker, director of product management at Google, explained that the upcoming update will focus on enhancing the core ranking system to evaluate page quality, user experience, and authenticity. This update will also identify low-value content generated at scale, such as spam sites that are faked as user search results, and take action accordingly. Google also said that to keep spam information away from users’ search results, it will focus on rectifying the following situations:
Expired domain abuse: Expired domain names are purchased and reused with the primary purpose of improving search rankings for low-quality or unoriginal content. This may mislead users into thinking the new content is part of the old site.
Large-scale content abuse: Generating large amounts of content and pages with the primary purpose of manipulating search rankings rather than helping users.
Website Reputation Abuse: Websites with excellent content will host low-quality content from third parties to take advantage of the hosting site’s good reputation.
The above-mentioned measures to combat spam were launched on May 5. Google claimed that the early announcement was to give website owners “time” to make necessary adjustments.
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