EA CEO Andrew Wilson said at the Morgan Stanley Technology, Media, and Telecommunications Conference on Wednesday that he believes that generative artificial intelligence will have an important impact on the company in the next five years. and have a transformative impact on the entire gaming industry.
Wilson said advances in technology allow the company to create richer, more personalized content faster. He said greater efficiency combined with “a deeper, more immersive experience” will lead to significant player growth in the coming years and provide “billion-level” dollar growth opportunities.
For example, Wilson said that in the past it might have taken six months to build an in-game stadium. Over the past 12 months, that time has been reduced to six weeks, and it may be reduced to six days in the next few years.
He also mentioned that there are only 12 cycles of player movement in the “FIFA 23” game, while “EA Sports FC 24” uses generative artificial intelligence to create 1,200 cycles.
Wilson hopes that in the next five years, generative artificial intelligence can increase EA’s development efficiency by 30%, increase the number of players (currently 700 million) by “at least” 50%, and increase player spending in games by 10-20%. %.
Although some people in the industry have expressed concerns about the potential impact of artificial intelligence on the job market, Wilson claimed that EA internal developers are embracing this technology and that the most effective way to use this technology is to enhance the capabilities of developers. , rather than replacing them.
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