On September 4 this year, Apple registered a trademark called “iPhone for Life” in Hong Kong, the trademark number is 305380876, and the trademark categories are “35” and “36”. So far, Apple has not used the trademark in the US market, but it has appeared in telecom partner stores in some countries.
Naijatechnews understands that class 35 and class 36 trademarks are for retail electronic equipment and financial services respectively.
The following is a brief introduction to class 35 and class 36 trademarks:
Category 35: Retail store services and retail store services provided through communication networks, including handheld mobile digital electronic devices and other consumer electronic products, computer software, accessories, peripherals and carrying cases for the above-mentioned devices, as well as pre-recorded music; Product demonstrations provided in-store and via communication networks; information and consultations related to the above-mentioned situations; computerized data storage and retrieval services for digital text, data, images, audio and video works; related information and consultations.
Class 36: Financial Services; Financing Services; Banking Services; Loan Financing; Expansion of Retail Credit; Installment Loans; Leasing-Purchase Financing; Debit and Credit Card Services; Credit Card Issuance; Payment Services; Financial Transaction Services; Electronic Payments Processing services; electronic payment processing services that use biometrics for identification and authentication; financial services, that is, accepting, processing, verifying, managing and regulating electronic payments and electronic payment transactions; insurance and warranty services; providing and underwriting warranty and extending warranty contracts ; Gift card and prepaid card services; Use membership cards to provide rebates to participating institutions; Provide cash and other rebates to credit cards as part of customer loyalty programs; Charity fundraising services; Financial consulting services; Financial consulting and consulting services; Provision Financial information about stocks; provides information on investment and financial fields.
Judging from the usage of iPhone for Life in some countries, this service may be a service to purchase iPhone in installments . For example, in the Spanish e-commerce macstoreonline, users can buy/rent an iPhone at a monthly price.
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