In the evening news of August 7, short video app TikTok launched its first TV app (TV app) on Amazon Fire TV devices today, called “More on TikTok”.
In this regard, Amazon spokesperson Delaney Simmons (Delaney Simmons) confirmed in an email. The app will include playlists and compilations of selected videos from the TikTok mobile app. In addition, it will also include interviews with creators and other content that exceeds TikTok’s one-minute limit.
Nick Tran, TikTok’s global marketing director, said in an email to the media:
“We have been thinking about what it means to connect our users with streaming media devices like Fire TV, and how we can do They provide a more dynamic experience. We think it’s a natural step to bring our content to TV to some extent.”
According to the report, TikTok is conducting trials to determine how its mobile video format performs on TV screens. More on TikTok is a watch-only channel, so no login or account information is required, and users will not be able to upload videos . The app will be provided for free and there will be no ads when it is released.
It should be emphasized that this TV app will have two new content categories: 1) In The Studio: interviews with stars on TikTok; 2) This Is TikTok: focus on creators.
Amazon also said that in the first six months of this year, due to the impact of the epidemic, the usage of Fire TV applications such as Facebook Watch, peloton, Master Class and Audible has increased significantly.
Currently, the More on TikTok application is available to all Fire TV devices in the US market. Users only need to say “Alexa, open More on TikTok” to activate.
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