Although Facebook has no direct business in China, its advertising revenue through advertising agencies in China accounted for 10% of its total revenue. It is also one of Facebook’s largest sources of income.
First of all, on official channels, the one that helped Facebook connect with the Chinese mainland market was an officially authorized Facebook advertising agency in China, established in 2014, called Meet Social. Its business is mainly oriented to Chinese companies and institutions, helping clients place advertisements on Facebook and Instagram platforms, and is also responsible for advertising optimization, strategic planning, creative design, video production and other services. More importantly, through the powerful data information of Facebook’s social network, the company can also provide Chinese companies and institutions with unique overseas market insights.
According to the information provided by Feishu Interactive’s official website, it has served more than 10,000 Chinese corporate customers and puts more than 25,000 advertisements on average every day. The service targets cover well-known user brands, cutting-edge APP products, e-commerce platforms, new games, etc. In 2019, Feishu Interactive revealed that its advertising sales on Facebook and Instagram platforms could reach up to US$2 billion.
In addition to official channels, market research agency Pivotal Research estimates that in 2018, Facebook’s total revenue in China is estimated to reach 5 billion US dollars, and it is showing a growing trend, accounting for 10% of the group’s sales that year. Facebook’s sales in China alone are enough to make it the seventh largest Internet company in China.
For Facebook, the huge potential of the Chinese market is even more difficult to stop. In China alone, corporate Internet advertising spending is close to 400 billion yuan, or about 57.1 billion US dollars. The total amount of the Chinese market is equivalent to Facebook’s global advertising revenue .
According to a US media CNBC report, in January this year, Facebook added a new team of engineers at its Asia-Pacific headquarters in Singapore. A new advertisement delivery system is designed specifically for Chinese advertisers, which not only improves the efficiency of advertisement delivery, but also keeps network communication smooth. It shows that Facebook still maintains ambitious ambitions to expand its business in China.
(Note: Feishu Interactive is affiliated to Feishu Shennuo Group. It is the only official authorized agent and digital marketing group that simultaneously acts for nine global advertising platforms including Facebook, Instagram, Google, YouTube, Twitter, Pinterest, Snapchat and LinkedIn. .)
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