According to the new data shared by the US Customer Satisfaction Index today, Apple’s Mac and iPad will continue to have the highest satisfaction scores among PC and tablet manufacturers in 2020.
In the 2020 Home Appliances and Electronic Products Report, Apple received an ACSI score of 82 points, which is 1 point lower than the score in 2019. Apple’s satisfaction score beats Samsung (81), Acer (78), Amazon (78), Asus (77), Dell (77), HP (77), etc.
According to ACSI data, this score includes laptops, tablets, and desktops, but if you look at it separately , Samsung and Apple rank first in customer satisfaction for tablets . Apple and Samsung also dominate the notebook rankings, while the gap between desktop manufacturers is relatively small.
When it comes to the overall customer satisfaction ratings of all manufacturers, notebooks and tablets still lag behind the average desktop satisfaction ratings.
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Naijatechnews understands that factors that affect customer satisfaction ratings include design, graphics and sound quality, availability of accessories, software and applications, ease of operation, system crashes, and processor speed.
In order to establish a scoring system and compile equipment scores, ACSI uses interview data with 14,698 customers to analyze customer satisfaction with personal computers, computer software, household appliances, televisions, etc. The customers surveyed were asked to rate their experience with the largest manufacturer’s product they recently purchased.
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